Project Planning And Entrepreneurial Marketing syllabus

Project Planning And Entrepreneurial Marketing

• 1 Fundamentals of Project Planning (5 LHs)

  • Concept, nature, and importance of project planning
  • Project life cycle and stages
  • Project planning versus implementation
  • Roles and competencies of project planners and stakeholders
  • Types of projects
  • Overview of project planning in the Nepalese context
• 2 Project Identification and Feasibility Study (5 LHs)

  • Sources and generation of project ideas
  • Project screening and selection criteria
  • Feasibility study components
  • Stakeholder and needs analysis
  • Tools for feasibility evaluation
  • Case illustrations from Nepalese projects
• 3 Project Design and Work Breakdown Structure (5 LHs)

  • Defining project objectives, scope, and deliverables
  • Logical Framework Approach
  • Developing Work Breakdown Structure
  • Setting milestones and performance indicators
  • Integration of project components
  • Preparation of project charter and scope statement
• 4 Project Scheduling, Resource and Risk Planning (5 LHs)

  • Scheduling tools and techniques
  • Time and resource estimation
  • Resource allocation and balancing
  • Identifying project risks and uncertainties
  • Risk assessment and mitigation planning
  • Project planning software
• 5 Project Budgeting, Appraisal, and Documentation (4 LHs)

  • Project cost estimation and budgeting techniques
  • Preparing project cost plans and cash flow forecasts
  • Project appraisal methods (financial and economic appraisal)
  • Documentation and presentation of project proposals
  • Monitoring, evaluation, and sustainability considerations
  • Ethical and policy aspects of project planning in Nepal
• 6 Entrepreneurial Marketing (8 LHs)

  • Concept, characteristics, dimensions, and evolution of entrepreneurial marketing
  • Differences between traditional and entrepreneurial marketing
  • The entrepreneurial marketing process
  • Role of marketing in new venture creation and growth
  • Marketing challenges faced by Nepalese startups and SMEs
  • Identifying and evaluating market opportunities
  • Understanding customer needs and behavior in entrepreneurial settings
  • Market segmentation, targeting, and positioning for startups
  • Competitive and environmental analysis
  • Entrepreneurial market research
• 7 Product and Value Proposition Development (4 LHs)

  • New product and service development process
  • Designing value propositions and unique selling propositions
  • Branding for startups and SMEs
  • Managing innovation and product life cycles
  • Co-creation and customer participation in product development
• 8 Entrepreneurial Marketing Strategies and Marketing Mix (8 LHs)

  • Concept and focus of entrepreneurial marketing strategies
  • Entrepreneurial approaches for marketing mix
  • Leveraging partnerships and collaborations
  • Resource leveraging and bootstrapping in marketing
  • Digital marketing tools and techniques for startups
  • Role of social media, influencer, and content marketing
  • Building online communities and engagement
  • Email and mobile marketing
  • E- commerce, digital branding, and analytics for entrepreneurs
• 9 Entrepreneurial Marketing Planning and Implementation (4 LHs)

  • Components of a marketing plan for new ventures
  • Budgeting and resource allocation
  • Implementing and monitoring marketing activities
  • Measuring marketing performance and customer feedback
  • Marketing challenges and ethical considerations in entrepreneurial settings