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Strategic Management syllabus

MGT 2405 units · 30 topicsAcademic year 2083/84
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Strategic Management

5 units

1. Introduction (9 LHs)

  1. Concept and importance of strategic management
    1. Concept and importance of strategic management
  2. Evolution of strategic management
    1. evolution of strategic management
  3. Elements of strategic management
    1. elements of strategic management
  4. Strategic management process
    1. strategic management process
    2. need for strategy
    3. levels of strategy
  5. Concept and features of strategic planning
    1. concept and features of strategic planning
    2. concept of vision
  6. Mission and objectives
    1. mission and objectives
  7. Roles of information in strategic management
    1. roles of information in strategic management.

2. Environment and Strategy Analysis (10 LHs)

  1. Concept of environment (internal and external)
    1. Concept of environment (internal and external)
  2. Techniques of external environment analysis
    1. Techniques of external environment analysis: PESTLE analysis, ETOP, scenario planning, competitors analysis, Techniques of internal analysis: value chain analysis, comparative analysis (historical comparison, industry standards, benchmarking), strategic advantage profile (SAP) and financial analysis
  3. SWOT analysis for strategies
    1. SWOT analysis for strategies
  4. Environmental analysis for strategic management
    1. environmental analysis for strategic management.

3. Strategy Formulation (12 LHs)

  1. Strategy formulation
    1. Strategy formulation: concept and importance
  2. Generating strategic options
    1. Generating strategic options: corporate strategy, business strategy and functional strategy
  3. Strategic alternatives at corporate level
    1. Strategic alternatives at corporate level (stability strategy, growth strategy, retrenchment strategy, combination strategy)
  4. Strategic alternatives at business level
    1. Strategic alternatives at business level (Porter’s competitive strategy, strategic clock- oriented market based generic strategies)
  5. Strategies at functional level
    1. Strategies at functional level ( marketing strategy, financial strategy, operation strategy, human resource management strategy and research and development strategy)
  6. Direction for strategy development
    1. Direction for strategy development (Consolidation, market penetration, product development, market development, diversification)
  7. Methods of strategy development
    1. Methods of strategy development (Internal development method, acquisition and merger method, joint development and strategic alliances method)
  8. Portfolio analysis for strategic choice (BCG matrix, GE Business Screen, Hofer’s Matrix)
    1. Portfolio analysis for strategic choice (BCG matrix, GE Business Screen, Hofer’s Matrix).

4. Strategy Implementation (10 LHs)

  1. Concept and meaning of strategy implementation
    1. Concept and meaning of strategy implementation
  2. Organizational structure and its types for strategy implementation
    1. organizational structure and its types for strategy implementation (simple, functional, multidivisional, SBU, holding company, Project based, team based structure)
  3. Process of strategy implementation
    1. process of strategy implementation
  4. Strategic leadership
    1. strategic leadership
  5. Requirements for strategy implementation
    1. requirements for strategy implementation: structure, resources and management system.

5. Strategic Evaluation and Control (7 LHs)

  1. Concept of strategic evaluation and control
    1. Concept of strategic evaluation and control
    2. strategic audit
  2. Strategic information system
    1. strategic information system
  3. Difference between strategic and operational control
    1. difference between strategic and operational control
  4. Types of strategic control and evaluation
    1. types of strategic control and evaluation
  5. Guidelines for proper control and evaluation
    1. guidelines for proper control and evaluation
  6. Roles of information in strategic evaluation and control
    1. roles of information in strategic evaluation and control.