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Business Research Methods
Business Research Methods: syllabus and study notes
6
units
23
topics
Unit 1
Introduction
Research foundations
Research approaches and management
Qualitative research practice
Qualitative methods and credibility
Unit 2
Literature Searching and Theoretical Framework
Literature searching and survey
Theory and framework
Research problems and hypotheses
Unit 3
Research Design
Research design foundations
Design types
Design principles and criteria
Unit 4
Measurement, Scaling and Sampling
Variables and measurement scales
Attitude scales and measurement quality
Population and sampling process
Sampling types and errors
Unit 5
Data Collection and Analysis
Primary and secondary data
Questionnaires and pilot testing
Interviews and observation
Data preparation and presentation
Descriptive and inferential techniques
Statistical tests and hypotheses
Unit 6
Research Proposal and Report Writing
Topic selection and proposal
Research reporting
APA references and report quality