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Research Methodology and Project Report syllabus

RCH 3516 units · 26 topicsAcademic year 2083/84
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Research Methodology and Project Report

6 units

1. Introduction (6 LHs)

  1. Research concepts, purposes and hospitality applications
  2. Basic and applied research
  3. Quantitative, qualitative and mixed methods
  4. Research paradigms and ethics

2. Research Problem, Literature Review and Hypothesis Formulation (8 LHs)

  1. Topic selection and problem statement
  2. Literature search, analysis and synthesis
  3. Conceptual and theoretical frameworks
  4. Null, alternative, directional and non-directional hypotheses

3. Research Design and Sampling (6 LHs)

  1. Exploratory, descriptive, causal, correlational and experimental designs
  2. Population and sample size
  3. Probability sampling
  4. Non-probability sampling

4. Data Collection Methods (8 LHs)

  1. Variables and primary data sources
  2. Questionnaires and interviews
  3. Measurement scales and scale types
  4. Secondary data
  5. Pilot testing, reliability and validity

5. Data Analysis and Interpretation (10 LHs)

  1. Data editing, coding and entry
  2. Tables, diagrams and graphs
  3. Descriptive and inferential statistics
  4. Thematic and content analysis
  5. SPSS, Excel and open-source tools

6. Project Report Writing Guidelines (10 LHs)

  1. Report structure and preliminary pages
  2. Introduction and methodology chapters
  3. Findings and discussion
  4. APA referencing