Strategic Management syllabus

Strategic Management

• 1 Introduction to Strategic Management (8 LHs)

  • Strategic management concept, process and importance
  • Strategic decision-making
  • Vision, mission, values and objectives
  • Ethics, social responsibility and governance
  • Strategic management in Nepalese hospitality
• 2 Environmental Analysis (8 LHs)

  • Business environment and analysis process
  • PESTLE and scenario planning
  • Industry, competitor and strategic group analysis
  • ETOP and SWOT analysis
  • Nepalese hospitality industry environment
• 3 Internal Analysis and Competitive Advantage (8 LHs)

  • Resource-based view of strategy
  • Resources, capabilities and competencies
  • Value chain analysis and benchmarking
  • Financial analysis and strategic advantage profile
• 4 Strategy Formulation and Choice (14 LHs)

  • Corporate, business and functional strategies
  • Suitability, acceptability and feasibility
  • Market and product development directions
  • Internal development, mergers, acquisitions and alliances
  • BCG matrix and GE business screen
  • Strategy choice in Nepalese tourism organizations
• 5 Strategy Implementation (6 LHs)

  • Implementation process and organizational structure
  • Resource allocation, leadership and culture
  • Innovation and strategic change
  • Tactical plans in Nepalese tourism
• 6 Strategic Evaluation and Control (4 LHs)

  • Strategic evaluation and control types
  • Performance measurement and KPIs
  • Balanced scorecard
  • Strategic audit and information systems