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MICE Tourism syllabus

TTM 3537 units · 25 topicsAcademic year 2083/84
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MICE Tourism

7 units

1. An Introduction to Business Events (10 LHs)

  1. Business event concepts and industry development
  2. Meetings, incentives, networking and exhibitions
  3. Employment, benefits and costs of business events
  4. Event sponsors and organizers

2. Meeting, Conference and Venues for Business Events (6 LHs)

  1. Meeting terminology and conference types
  2. Residential and non-residential venues
  3. Function room setup and layouts
  4. Venue selection criteria

3. Incentive Travel (4 LHs)

  1. Workplace motivation
  2. Value and market of incentive travel
  3. Designing and delivering incentive programmes

4. Exhibitions (4 LHs)

  1. B2B, B2C and mixed exhibitions
  2. Exhibition organizers, facility managers and contractors

5. Planning and Producing Events (10 LHs)

  1. Event process, SMART objectives and needs analysis
  2. Service contractors, staging and logistics
  3. Event budgets and financial goals
  4. Contracts, risk management and technology

6. Destination Marketing Organization vs Destination Management Company (8 LHs)

  1. DMO roles and services
  2. DMC services and differences from DMOs
  3. ATL, BTL and TTL marketing
  4. Business events and regional development in Nepal

7. Business Event Ethics and Sustainable Practices (6 LHs)

  1. Personal and professional ethics
  2. Business events and the natural environment
  3. Social legacy and green practices
  4. Triple bottom line