E-Commerce for Hospitality syllabus
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E-Commerce for Hospitality
7 units
1 Introduction to E-commerce in Hotel Management (4 LHs)
2 Online Booking and Reservation Systems (3 LHs)
3 Digital Marketing Strategies for Hotels (4 LHs)
4 E-commerce Security and Privacy (4 LHs)
5 Mobile E-commerce and Apps in Hospitality (4 LHs)
6 Emerging Trends in E-commerce for Hotels (5 LHs)
1. Introduction to E-commerce in Hotel Management (4 LHs)
- E-commerce in hotels and its history
- Benefits and challenges of hotel e-commerce
2. Online Booking and Reservation Systems (3 LHs)
- Direct and third-party booking systems
- Booking system components
- Reservation integration with hotel operations
3. Digital Marketing Strategies for Hotels (4 LHs)
- Search engine optimization and paid search
- Social media and content marketing
- Email marketing and guest engagement
4. E-commerce Security and Privacy (4 LHs)
- Secure guest transactions
- Data protection and privacy regulations
- Online fraud prevention
5. Mobile E-commerce and Apps in Hospitality (4 LHs)
- Mobile website optimization
- Hotel app features and benefits
- Mobile guest experience
6. Emerging Trends in E-commerce for Hotels (5 LHs)
- Virtual and augmented reality
- Chatbots and artificial intelligence
- Blockchain transactions and data management
7. Practical (24 LHs)
- HTML structure, elements and tags
- HTML links, lists and images
- HTML forms
- E-commerce project report