Event Management for Tourism and Hospitality syllabus
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Event Management for Tourism and Hospitality
7 units
3 Events Human Resource and Logistics Management (4 LHs)
4 Event Financing and Control (4 LHs)
5 Event Marketing and Sponsorship (3 LHs)
6 Event Practices in Tourism and Hospitality (4 LHs)
1. Event Context (4 LHs)
- Event industry history and types
- Event careers and stakeholders
- Event impacts, festivals and nonprofit events
2. Event Design and Production (5 LHs)
- Event concepts and strategic planning
- Theming, programming, venues and audiences
- Staging, audiovisual, catering and performers
- Production schedule and contingencies
3. Events Human Resource and Logistics Management (4 LHs)
- Event human resource planning and recruitment
- Staff and volunteer team building
- Facilities, on-site logistics and negotiation
- Logistics control and planning
4. Event Financing and Control (4 LHs)
- Financial planning and information
- Event budgeting
- Control categories and methods
5. Event Marketing and Sponsorship (3 LHs)
- Event consumer decisions and service quality
- Strategic event marketing
- Sponsorship and media coverage
6. Event Practices in Tourism and Hospitality (4 LHs)
- Mega-event tourism and impacts
- Event management in Nepal
- Tourism events, facilities and challenges
7. Practical (24 LHs)
- Hospitality and tourism event proposal
- Design, marketing media and budget
- Human resources, logistics and contracts
- Risk and contingencies
- Pre-event, during-event and post-event presentation