Entrepreneurship & Business Resource Mapping syllabus
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Entrepreneurship & Business Resource Mapping
7 units
1 Introduction to Entrepreneurship (3 LHs)
3 Legal Issues for the Entrepreneurship Development (3 LHs)
4 Feasibility Analysis and Business Opportunity Identification (10 LHs)
- Feasibility analysis for products, services, industries and target markets
- Organizational and financial feasibility; feasibility template
- Opportunity identification and market research
- Business description: background, purpose and objectives
- Marketing component: overall and specific markets, competitive factors
5 Types of Business Resources and Mapping (4 LHs)
6 Business Model and Resource Mapping Strategy (5 LHs)
7 Introduction to Business Demography (3 LHs)
1. Introduction to Entrepreneurship (3 LHs)
- Entrepreneurship and entrepreneur: concepts, features and types
- Entrepreneurial mindset and process
- Eco-efficiency and ecopreneurship
2. Creativity and Innovation for Entrepreneurship (4 LHs)
- Creativity components and techniques
- Incremental and disruptive innovation; sources of innovation
- Innovation process: prompts, proposals, prototyping, scaling and systemic change
- Linking creativity, innovation and entrepreneurship
3. Legal Issues for the Entrepreneurship Development (3 LHs)
- Entrepreneurship registration and legal structures
- Intellectual property: patents, trademarks, industrial design, copyright and trade secrets
- Licensing, taxation, trade practices, product safety, insurance and contracts
4. Feasibility Analysis and Business Opportunity Identification (10 LHs)
- Feasibility analysis for products, services, industries and target markets
- Organizational and financial feasibility; feasibility template
- Opportunity identification and market research
- Business description: background, purpose and objectives
- Marketing component: overall and specific markets, competitive factors
5. Types of Business Resources and Mapping (4 LHs)
- Human resources: skills, teams and leadership
- Financial resources: funding, budgeting and planning
- Physical resources: infrastructure, technology and equipment
- Informational resources: data, information and knowledge systems
- Resource mapping concept and application
6. Business Model and Resource Mapping Strategy (5 LHs)
- Business model canvas and lean canvas
- Business plan: concept, benefits, elements and types
- Sample business plan using the business model canvas
- Resource visualization and mapping strategies in Nepal
7. Introduction to Business Demography (3 LHs)
- Business demography concept and applications
- Consumer research, product development, marketing and site selection
- Data sources and business decision-making