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Business Communications syllabus

ENG 2037 units · 21 topicsAcademic year 2083/84
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Business Communications

7 units

1. I. The Communication Process (8 LHs)

  1. Communication basics, theories and principles
  2. Methods, modes and systems
  3. Writing process and importance of communication
  4. Barriers to communication

2. II. Business Communication (8 LHs)

  1. Definition, history and nature of business communication
  2. Purpose, functions and importance
  3. Components and types

3. III. Skills and Values in Business Communication (6 LHs)

  1. Organizational, interpersonal and leadership communication
  2. Professionalism, writing and listening
  3. Ethical values and cross-cultural sensitivity

4. IV. Writing Electronic and Other Messages (10 LHs)

  1. Memos, notices, letters and emails
  2. Blogs, advertisements and press releases
  3. Business plans, grants, proposals and reports

5. V. Oral Communication (6 LHs)

  1. Oral communication and presentation strategies
  2. Telephone calls
  3. Nonverbal communication
  4. Conversations and negotiations

6. VI. Visuals and Nonverbal Communication (5 LHs)

  1. Visual aids, pictures, charts and graphics

7. VII. Communication in Career Planning (5 LHs)

  1. Job search planning and execution
  2. Resumes, references and cover letters
  3. Group discussion and interviews