E-Commerce and Internet Marketing syllabus

E-Commerce and Internet Marketing

• 1 Introduction to E-Commerce (4 LHs)

  • E-commerce versus e-business
  • Technology building blocks, features and types
• 2 E-Commerce Business Models and Concepts (8 LHs)

  • B2C and B2B models
  • E-commerce effects on strategy, structure and process
• 3 E-Commerce Infrastructure (6 LHs)

  • Internet infrastructure and access
  • Web technologies and mobile apps
• 4 Building an E-Commerce Presence: Websites, Mobile Sites, and Apps (8 LHs)

  • Systematic planning
  • Software, hardware and site tools
  • Mobile websites and applications
• 5 E-Commerce Security and Payment Systems (10 LHs)

  • Security threats and technical solutions
  • Policies, business procedures and public laws
  • Payment systems
• 6 Internet Marketing (12 LHs)

  • Digital marketing and SEO
  • On-page and off-page optimization
  • PPC and display advertising
  • Email, social and mobile marketing
  • Web analytics
• 7 Laboratory Works

  • Build an e-commerce web application
  • Practice with advertising, search, analytics and social-media tools