Strategic Management syllabus

Strategic Management

• 1 Introduction (9 LHs)

  • Concept and importance of strategic management
  • Evolution and elements of strategic management
  • Strategic management process and need for strategy
  • Levels of strategy and strategic planning
  • Vision, mission and objectives
  • Roles of information in strategic management
• 2 Environment and Strategy Analysis (10 LHs)

  • Internal and external environment
  • External analysis: PESTLE, ETOP, scenario planning and competitors
  • Internal analysis: value chain and comparative analysis
  • Strategic advantage profile (SAP) and financial analysis
  • SWOT analysis for strategies
  • Environmental analysis for strategic management
• 3 Strategy Formulation (12 LHs)

  • Concept and importance of strategy formulation
  • Corporate, business and functional strategy options
  • Corporate alternatives: stability, growth, retrenchment and combination
  • Business alternatives: Porter's competitive strategy and strategic clock
  • Functional strategies: marketing, finance, operations, HRM and R&D
  • Directions: consolidation, market penetration, product and market development, diversification
  • Methods: internal development, acquisition and merger, joint development and strategic alliances
  • Portfolio analysis: BCG matrix, GE Business Screen and Hofer's Matrix
• 4 Strategy Implementation (10 LHs)

  • Concept and meaning of strategy implementation
  • Organizational structures: simple, functional, multidivisional, SBU, holding company, project and team based
  • Process of strategy implementation
  • Strategic leadership
  • Requirements: structure, resources and management system
• 5 Strategic Evaluation and Control (7 LHs)

  • Concept of strategic evaluation and control
  • Strategic audit and strategic information system
  • Strategic versus operational control
  • Types of strategic control and evaluation
  • Guidelines for proper control and evaluation
  • Roles of information in strategic evaluation and control