IT Entrepreneurship and Management syllabus

IT Entrepreneurship and Management

• 1 Foundations of Entrepreneurship (6 LHs)

  • Definition and importance of entrepreneurship
  • Types of entrepreneurs and characteristics of successful entrepreneurs
  • Entrepreneurship ecosystem and the role of ICT
  • Case study: e-Sewa or Khalti and the fintech industry
• 2 Idea Generation and Market Research (10 LHs)

  • Creative thinking and identifying market needs
  • Evaluating business ideas and current technology trends
  • Prototype development and target markets
  • Competitor analysis tools and consumer behavior
  • Case study: Pathao Nepal market entry and adaptation
• 3 Business Model Development and Crafting a Business Plan (10 LHs)

  • Business Model Canvas framework
  • Revenue sources, cost structure and sustainable business models
  • Essential elements of a business plan and financial projections
  • Marketing strategy, operational planning and risk management
  • Case study: emerging Nepali tech startup business plans
• 4 Legal and Regulatory Framework (6 LHs)

  • Nepali business laws for startups
  • Intellectual property rights
  • Licensing and permits
  • Taxation basics and labor law compliance
  • Case study: legal challenges for Nepali IT startups
• 5 Financial Management and Marketing Strategies for Startups (10 LHs)

  • Startup funding sources and budgeting
  • Cash flow management and financial reporting
  • Marketing strategy and digital marketing
  • Sales techniques, CRM and brand building
  • Case study: MakeMyTrip marketing strategies
• 6 Leadership and Corporate Social Responsibility (6 LHs)

  • Leadership styles and effective team building
  • Conflict resolution, employee motivation and networking
  • Corporate social responsibility and sustainability
  • Ethical marketing
  • Case study: Tata Group CSR initiatives