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E-commerce syllabus

IT 2048 units · 33 topicsAcademic year 2083/84
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E-commerce

8 units

1. Introduction (3 LHs)

  1. Why e-commerce
  2. Introduction to e-commerce
  3. Unique features of e-commerce
  4. Types of e-commerce

2. E-commerce Business Models and Concepts (6 LHs)

  1. E-commerce business models
  2. B2C business models
  3. B2B business models
  4. How e-commerce changes business strategy, structure and process

3. E-commerce Infrastructure: The Internet, The Web and The Mobile Platforms (6 LHs)

  1. Internet technology background
  2. Internet infrastructure and access
  3. The Web
  4. Internet and Web features and services
  5. Mobile apps

4. E-commerce Security and Payment Systems (7 LHs)

  1. E-commerce security environment
  2. Security threats and technology solutions
  3. Management policies, business procedures and public laws
  4. E-commerce payment systems

5. E-commerce Marketing and Advertising Concepts (7 LHs)

  1. Online audience and consumer behavior
  2. Digital commerce marketing and advertising strategies and tools
  3. Online marketing technologies
  4. Costs and benefits of online marketing communication

6. Social, Mobile, and Local Marketing (6 LHs)

  1. Introduction to social, mobile and local marketing
  2. Social marketing
  3. Mobile marketing
  4. Local and location-based marketing

7. Social Networks, Auctions, and Portals (6 LHs)

  1. Social networks and online communities
  2. Online auctions
  3. E-commerce portals

8. B2B E-commerce: Supply Chain Management and Collaborative Commerce (7 LHs)

  1. Overview of B2B e-commerce
  2. Procurement process and supply chains
  3. Supply chain management and collaborative commerce trends
  4. B2B marketplaces on the selling side
  5. Private B2B networks