Event Management syllabus

Event Management

• 1 Event Management Concept (6 LHs)

  • Events: concept, features and types by size and content
  • Event management: concept, scope and challenges
  • History and evolution
  • Importance in business and society
  • Event industry and event-manager roles
• 2 Theoretical Foundations of Event Management (10 LHs)

  • Project management theory, planning and optimization
  • PERT, project crashing and risk management
  • Project implementation, breakdown and shutdown
  • Stakeholder and systems theories
  • Social exchange and experiential marketing theories
• 3 Event Planning and Conceptualization (6 LHs)

  • Event concept, design, theme and objectives
  • Event experiences, target audience and stakeholders
  • Venue selection and layout
  • Timeline and work breakdown structure
  • Event wow factor
• 4 Event Finance and Marketing (8 LHs)

  • Budgeting, sponsorships, ticketing and crowdfunding
  • Cost control, monitoring and reporting
  • Event branding, positioning and marketing mix
  • Digital marketing, social media and influencers
  • Public relations and media engagement
• 5 Event Operations and Management (8 LHs)

  • Event operations and risks
  • Insurance, regulations, licenses, permits and contracts
  • Employees, volunteers and contracted personnel
  • Logistics, crisis and emergency management
  • Activities and event management information systems
• 6 Events of Different Sectors (6 LHs)

  • Corporate, cultural, sports, fundraising, political, religious and private events
  • Mega events: meaning and characteristics
  • Mega-event effects on tourism, economy and politics
• 7 Event Evaluation and Impact Assessment (4 LHs)

  • Event success and impact
  • Improvement areas and post-event documentation
  • Sustainable event management
  • Future trends