Business English syllabus
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Business English
2 units
1 Module 1: English for Business Studies (32 LHs)
- ManagementManagement
- Work and motivation
- Managing across cultures
- Women in business
- ProductionThe different sectors of the economy
- Production
- MarketingProducts
- Marketing
- Advertising
- FinanceBanking
- Venture capital
- Bonds
- Stocks and shares
- Market structure and competition
- Takeovers
- EconomicsCorporate social responsibility
- Economics and ecology
2 Module 2: Patterns for College Writing (16 LHs)
- Introduction: How to use this book
- What's in a Name?
- Responding to an Essay
- The Writing ProcessReading to Write
- Invention
- Arrangement
- Drafting and Revising
- Editing and Proofreading
- A Supreme Sotomayor: How My Country Has Caught Up to Me
- NarrationWhat is Narration?
- Structuring a Narrative Essay
- Only Daughter
- DescriptionWhat is Description?
- Structuring a Descriptive Essay
- Once More to the Lake
- Cause and EffectWhat is Cause and Effect?
- Structuring a Cause and Effect Essay
- The Black Table Is Still There
- ArgumentationWhat is Argumentation?
- Structuring an Argumentative Essay
- The Declaration of Independence
- Using and Documenting SourcesParaphrasing, Summarizing, and Using Quotations
- Avoiding Plagiarism
- Using APA Style to Cite and Document Sources
1. Module 1: English for Business Studies (32 LHs)
- Management
- Management
- Work and motivation
- Managing across cultures
- Women in business
- Production
- The different sectors of the economy
- Production
- Marketing
- Products
- Marketing
- Advertising
- Finance
- Banking
- Venture capital
- Bonds
- Stocks and shares
- Market structure and competition
- Takeovers
- Economics
- Corporate social responsibility
- Economics and ecology
2. Module 2: Patterns for College Writing (16 LHs)
- Introduction: How to use this book
- What's in a Name?
- Responding to an Essay
- The Writing Process
- Reading to Write
- Invention
- Arrangement
- Drafting and Revising
- Editing and Proofreading
- A Supreme Sotomayor: How My Country Has Caught Up to Me
- Narration
- What is Narration?
- Structuring a Narrative Essay
- Only Daughter
- Description
- What is Description?
- Structuring a Descriptive Essay
- Once More to the Lake
- Cause and Effect
- What is Cause and Effect?
- Structuring a Cause and Effect Essay
- The Black Table Is Still There
- Argumentation
- What is Argumentation?
- Structuring an Argumentative Essay
- The Declaration of Independence
- Using and Documenting Sources
- Paraphrasing, Summarizing, and Using Quotations
- Avoiding Plagiarism
- Using APA Style to Cite and Document Sources