Business Research Methods syllabus

Business Research Methods

• 1 Starting with Research (6 LHs)

  • Definition and Types of Research
  • Scientific Research and Its Process
  • Research Paradigms and Approaches
  • Nature and Scope of Business Research
  • Research Ethics
• 2 Creating Literature Review and Developing Theoretical Framework (5 LHs)

  • Purpose, Steps, and Sources of Literature Review
  • Literature Search and Presentation
  • Theoretical Framework
  • Deduction and Induction
• 3 Defining Research Problem and Hypothesis Formulation (5 LHs)

  • Stating a Research Problem
  • Objectives and Research Questions
  • Hypothesis Functions, Types, and Characteristics
• 4 Formulating the Research Design (6 LHs)

  • Definition and Types of Research Design
  • Research Design Errors
  • Qualitative Research and Design
• 5 Scaling and Sampling (5 LHs)

  • Variables and Their Types
  • Measurement, Scales, and Attitude Measurement
  • Validity and Reliability
  • Probability and Non-probability Sampling
  • Sampling and Non-sampling Errors
• 6 Identifying Data Sources, Developing Instruments and Collecting Data (8 LHs)

  • Primary and Secondary Data
  • Questionnaire Construction and Pilot Testing
  • Research Interviews
  • Observation and Focus Groups
  • Web and E-mail Surveys
• 7 Analyzing Data (8 LHs)

  • Data Preparation, Processing, and Presentation
  • Descriptive and Inferential Statistics
  • Data Analysis Using SPSS
  • Hypothesis Testing and Type I/II Errors
  • Qualitative Data Analysis
• 8 Writing Proposals and Project Reports (5 LHs)

  • Selecting Research Topics
  • Research Proposal Functions, Types, and Contents
  • Research Report Process and Components
  • APA Citation and Referencing
  • Essentials of a Good Research Report