Entrepreneurship and Small Business Management syllabus

Entrepreneurship and Small Business Management

• 1 The Foundations of Entrepreneurship (5 LHs)

  • Concept and Benefits of Entrepreneurship
  • Potential Drawbacks
  • Avoiding Entrepreneurship Pitfalls
• 2 Ideas to Reality (5 LHs)

  • Creativity, Innovation, and Entrepreneurship
  • Creative Thinking and Barriers
  • Creative Process and Improvement Techniques
• 3 Feasibility Analysis and Business Model (10 LHs)

  • Idea Assessment and Feasibility Analysis
  • Industry and Market Feasibility
  • Porter's Five Forces Model
  • Product, Financial, and Entrepreneur Feasibility
  • Developing and Testing a Business Model
• 4 Business Plan and Strategic Plan (8 LHs)

  • Business Plan Benefits, Elements, and Preparation
  • Selling the Business Plan
  • Strategic Plan and Competitive Advantage
  • Strategic Management Process
• 5 Marketing Plan (6 LHs)

  • Building a Marketing Plan
  • Target Market and Market Research
  • Marketing Strategy
• 6 Pricing and Credit Strategies (4 LHs)

  • Image, Competition, and Value in Pricing
  • Pricing Strategies for Products and Services
  • Retail, Manufacturing, and Service Pricing
  • Credit and Pricing
• 7 Financial Plan (6 LHs)

  • Projected Financial Statements
  • Break-even Analysis
  • Cash Budget and Cash Crunch
  • Choosing Funding Sources
• 8 Institutional Support to Small Business Development (4 LHs)

  • Government Support and Incentives in Nepal
  • Financial Institutions and Small Business Development
  • Entrepreneurship Development Projects in Nepal