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Tourism Destination Development and Management syllabus

TTM 2537 units · 19 topicsAcademic year 2083/84
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Tourism Destination Development and Management

7 units

1. Introduction to Destination Development (8 LHs)

  1. Destination Concepts, Elements, and Types
  2. Destination Trends and Management Systems

2. Destination Planning and Strategy (8 LHs)

  1. Destination Planning Process
  2. Stakeholders, Goals, and Sustainable Strategy
  3. Investment and Trekking Trail Planning

3. Marketing and Promotion of Destinations (7 LHs)

  1. Branding and Positioning
  2. Marketing Mix and Digital Strategies
  3. Destination Image Management

4. Sustainable Destination Management (7 LHs)

  1. Sustainable Tourism, Ecotourism, and Culture
  2. Community Involvement
  3. Overtourism and Certification

5. Destination Infrastructure and Services (7 LHs)

  1. Transportation and Tourism Infrastructure
  2. Accommodation, Entertainment, and Recreation
  3. Infrastructure Planning and Quality Assurance

6. Institutional Mechanism and Support (4 LHs)

  1. Destination Management Organizations
  2. Public-private Partnerships

7. Crisis Management and Risk Mitigation (7 LHs)

  1. Tourism Crisis and Risk Assessment
  2. Crisis Communication
  3. Resilience and Recovery