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Electronic Tourism syllabus

TTM 2547 units · 19 topicsAcademic year 2083/84
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Electronic Tourism

7 units

1. ICT and Tourism: Introduction (5 LHs)

  1. ICT in Tourism and E-business
  2. Internet, Intranet, and Extranet Applications
  3. E-tourism Trends and Challenges

2. E-Tourism Typologies (2 LHs)

  1. B2B, B2C, C2B, and C2C Models
  2. ICT Infrastructure

3. E-Tourism Strategies (5 LHs)

  1. Strategic, Operational, and Tactical E-tourism
  2. ERP, CRM, and E-CRM
  3. Online Travel Agent Value Chain

4. E-Marketing and Promotion of Tourism Products (5 LHs)

  1. Social Media and Travel Blogs
  2. Paid Search and SEO
  3. Content Marketing and Travel Websites

5. E-commerce in Tourism (5 LHs)

  1. E-business, E-commerce, and M-commerce
  2. E-commerce Gateways and Security
  3. Success Factors and Limitations

6. E-business Trend in Nepal (2 LHs)

  1. Opportunities, Challenges, and Current Developments

7. Practical: Project Work (24 LHs)

  1. Electronic Alternatives for Tourism Business
  2. E-tourism Strategy
  3. Promotional Mix Design
  4. Tourism Service Portal Design