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Principles of Tourism & Hospitality Management syllabus

MTM 5515 units · 25 topicsAcademic year 2083/84
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1. Basics of Tourism (10 LH)

  1. Study and understanding of Tourism
  2. Definitions and history of Tourism
  3. Approaches to the Study of Tourism
  4. Need and Typology of Tourism

2. Theories of Tourism (6 LH)

  1. Crompton's Push and Pull
  2. Leiper's Tourism as a System
  3. Butler's Tourism Area Life Cycle
  4. Doxey's Irritation Index

3. Tourism Supply (12 LH)

  1. Supply Components
  2. Natural Resources
  3. Infrastructure and Superstructure
  4. Transportation
  5. Hospitality and cultural resources
  6. Matching supply with demand

4. Tourism Demand (10 LH)

  1. Importance of demand
  2. Demand to a destination
  3. Determinants of tourism demand
  4. Measuring demand
  5. Projection Methodology

5. Organizations in the Distribution Process (10 LH)

  1. Travel Agents
  2. Internet
  3. Consolidators
  4. Tour Wholesalers
  5. Specialty Channels
  6. Choosing channels