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Research Methodology syllabus

MTM 50210 units · 43 topicsAcademic year 2083/84
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Research Methodology

10 units

1. Introduction to the Research (5 LH)

  1. Concept, types and significance of research
  2. Scientific research process and characteristics
  3. Research philosophies: Positivism, Realism, Interpretivism and Pragmatism
  4. Quantitative and qualitative research approaches
  5. Research methodologies, tourism management role and research ethics

2. Literature Review (3 LH)

  1. Purpose and steps of literature review
  2. Searching, obtaining and evaluating literature
  3. Internet literature search
  4. Format and guidelines for presentation

3. Theoretical Framework (3 LH)

  1. Concept, need and format of theoretical framework
  2. Deduction and induction
  3. Role of theory in research

4. Problem Identification and Hypotheses Formulation (4 LH)

  1. Problem definition and formulation steps
  2. Research questions: concept and types
  3. Hypotheses: functions and types
  4. Criteria of a good hypothesis statement

5. Research Designs (7 LH)

  1. Definition and elements of research design
  2. Exploratory, descriptive, historical, developmental, case study, causal-comparative and experimental designs
  3. Qualitative designs: Case study, Grounded Theory, Ethnography, Delphi Technique, Focus Group Discussion, Historical

6. Measurement, Scaling and Sampling (6 LH)

  1. Variables: concept and types
  2. Measurement, scales, scale construction and attitude measurement
  3. Scales and techniques in tourism research
  4. Validity and reliability of measurement
  5. Sampling: concept and process; probability and non-probability
  6. Sampling and non-sampling errors

7. Data Collection Methods and Procedures (6 LH)

  1. Data types and sources
  2. Questionnaire design: principles, components, format and types
  3. Interviews, participant and structured observation, focus groups
  4. E-research via Internet and websites

8. Data Analysis and Presentation (8 LH)

  1. Preparing and processing data
  2. Quantitative association, difference and causal analysis
  3. Graphs and tables
  4. Descriptive and inferential statistics; parametric and non-parametric
  5. Hypothesis testing
  6. Qualitative content, thematic and narrative analysis

9. Writing Proposals (3 LH)

  1. Topic selection and attributes of good research topics
  2. Functions and types of proposals
  3. Academic research proposal structure and contents
  4. Common mistakes in proposal writing

10. Writing Research Report (3 LH)

  1. Research report process and writing procedures
  2. Conventions of academic writing
  3. Academic report format
  4. Citation and references