Tourism Entrepreneurship syllabus

Tourism Entrepreneurship

• 1 Introduction to Entrepreneurship (5 LH)

  • Definition, nature, key elements and characteristics
  • Types of start-up firms and entrepreneurial process
  • Economic growth and development
  • Tourism Entrepreneurship and Regional Development
• 2 Sustaining Creative Tourism Entrepreneurship (3 LH)

  • Importance of innovation and entrepreneurship
  • Innovation systems in tourism
  • Recent tourism entrepreneurship and innovation trends
• 3 Recognizing Opportunities and Generating Ideas (3 LH)

  • Identifying opportunities and market gaps
  • Techniques for generating ideas
  • Partnering for success; encouraging and protecting new ideas
• 4 Feasibility, Industry and Competitor Analysis (5 LH)

  • Industry, target-market, organizational and financial feasibility
  • Environmental and business trends; five forces model
  • Competitors, competitive intelligence and analysis grid
• 5 Writing a Business Plan and Business Model (8 LH)

  • Concept, reasons and elements of business plan
  • Presenting the business plan to investors
  • Importance, diversity and components of business models
• 6 Legal Issues and Foundations (6 LH)

  • Forms of business organization
  • Business licenses and permits; intellectual property
  • Registration and taxation
• 7 Financing New and Growing Business Ventures (4 LH)

  • Importance and typology of financing
  • Debt and equity finance
  • Alternative sources of finance
• 8 Managing Key Functions (7 LH)

  • Marketing process and mix
  • Operations process, site factors, service blueprint and quality assurance
  • HR acquisition, maintenance and termination
  • Financial information and data analysis
• 9 Institutional Support for Entrepreneurship in Nepal (3 LH)

  • Need of institutional service
  • Institutional support to entrepreneurship in Nepal
• 10 Managing Growth and Transitions (4 LH)

  • Preparing for and reasons for growth
  • Stages and management of growth
  • Internal and external growth strategies