Strategic Tourism Management syllabus
Browse the units
Strategic Tourism Management
5 units
1 Introduction (4 LH)
2 Tourism Environment (7 LH)
3 Tourism Market Segmentation, Positioning and Consumer Behaviour (10 LH)
4 Functional Areas and Tourism Management (15 LH)
5 Strategic Planning and Tourism Management (12 LH)
1. Introduction (4 LH)
- Concept and types of tourism
- Concept of strategic management
2. Tourism Environment (7 LH)
- Internal tourism environment
- Task tourism environment
- General tourism environment
3. Tourism Market Segmentation, Positioning and Consumer Behaviour (10 LH)
- Segmentation: requirements, process and strategies
- Targeting: concept and strategy
- Positioning: concept, types, level and strategies
- Consumer behaviour: concept, process and determinants
4. Functional Areas and Tourism Management (15 LH)
- Human Resource management in tourism
- Financial Management in tourism
- Operations Management and TQM for tourism
- Strategic Quality Management
5. Strategic Planning and Tourism Management (12 LH)
- Concept and importance of strategic planning in tourism
- Measuring strategic marketing effectiveness
- Demand modelling and forecasting
- International Tourism Management