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Strategic Management syllabus

MGT 5237 units · 118 topicsAcademic year 2083/84
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1Introduction to Strategic Management (10 LH)

  1. 1.1
    Strategic management foundations
    1. 1.1.1
      Concept of strategic management
    2. 1.1.2
      Characteristics of strategic management
    3. 1.1.3
      Importance of strategic management
    4. 1.1.4
      Evolution of strategic management
    5. 1.1.5
      Paradigm shift in strategic management
  2. 1.2
    Strategic decisions
    1. 1.2.1
      Concept of strategic decisions
    2. 1.2.2
      Characteristics of strategic decisions
    3. 1.2.3
      Approaches to strategic decision making
  3. 1.3
    Components of strategic management
    1. 1.3.1
      Strategic planning
    2. 1.3.2
      Strategic implementation
    3. 1.3.3
      Strategic control
  4. 1.4
    Strategy and diversification
  5. 1.5
    Strategic plan
    1. 1.5.1
      Mission
    2. 1.5.2
      Objectives
    3. 1.5.3
      Strategies
  6. 1.6
    Red ocean strategy versus blue ocean strategy
  7. 1.7
    Strategic leadership
    1. 1.7.1
      Concept of strategic leadership
    2. 1.7.2
      CEO as a strategic leader
  8. 1.8
    Importance of strategic management in Nepal
  9. 1.9
    Case discussion on strategic management

2Social Responsibility and Ethics in Strategic Management (2 LH)

  1. 2.1
    Elements of a socially responsible organization
  2. 2.2
    Social responsibilities of strategic decision makers
  3. 2.3
    Ethical decision making
  4. 2.4
    Reasons for unethical behavior
  5. 2.5
    Corporate performance, governance and business ethics
    1. 2.5.1
      Corporate performance
    2. 2.5.2
      Corporate governance
    3. 2.5.3
      Business ethics
  6. 2.6
    Case discussion on social responsibility and ethics

3External Environment Analysis (7 LH)

  1. 3.1
    Nature of the external environment
  2. 3.2
    Environmental analysis
    1. 3.2.1
      Concept of environmental analysis
    2. 3.2.2
      Process of environmental analysis
    3. 3.2.3
      Importance of environmental analysis
  3. 3.3
    Techniques of environmental analysis
    1. 3.3.1
      PESTLEG analysis
    2. 3.3.2
      Scenario planning
    3. 3.3.3
      Porter's five forces model
  4. 3.4
    Strategic groups
  5. 3.5
    Competitor analysis
  6. 3.6
    Strategic fit analysis
  7. 3.7
    Environment threat and opportunity profile (ETOP)
  8. 3.8
    Case discussion on external environment analysis

4Internal Environment Analysis (7 LH)

  1. 4.1
    Corporate resource analysis
    1. 4.1.1
      Marketing resources
    2. 4.1.2
      Human resources
    3. 4.1.3
      Production and operations resources
    4. 4.1.4
      Finance and accounting resources
    5. 4.1.5
      Intellectual resources
    6. 4.1.6
      Strengths and weaknesses from corporate resources
  2. 4.2
    Corporate appraisal
    1. 4.2.1
      Concept of corporate appraisal
    2. 4.2.2
      Process of corporate appraisal
  3. 4.3
    Types of resources
    1. 4.3.1
      Available resources
    2. 4.3.2
      Threshold resources
    3. 4.3.3
      Unique resources
  4. 4.4
    Competencies and advantage
    1. 4.4.1
      Core competencies
    2. 4.4.2
      Distinctive competencies
    3. 4.4.3
      Strategic advantage
  5. 4.5
    Internal analysis techniques
    1. 4.5.1
      Value chain analysis
    2. 4.5.2
      Historical comparison
    3. 4.5.3
      Industry standards comparison
    4. 4.5.4
      Benchmarking
    5. 4.5.5
      Financial analysis
  6. 4.6
    Outsourcing
  7. 4.7
    Robustness
  8. 4.8
    Internal factor evaluation matrix
  9. 4.9
    Case discussion on internal environment analysis

5Strategic Options (8 LH)

  1. 5.1
    SWOT analysis
  2. 5.2
    Resource-based view and alternative strategies
    1. 5.2.1
      Resource-based view (RBV)
    2. 5.2.2
      Generating alternative strategies
  3. 5.3
    Corporate strategies
    1. 5.3.1
      Stability strategy
    2. 5.3.2
      Growth strategy
    3. 5.3.3
      Retrenchment strategy
  4. 5.4
    Business strategies
    1. 5.4.1
      Porter's competitive strategy
    2. 5.4.2
      Strategy clock: low price
    3. 5.4.3
      Strategy clock: differentiation
    4. 5.4.4
      Strategy clock: hybrid
    5. 5.4.5
      Strategy clock: focused differentiation
    6. 5.4.6
      Strategy clock: failure strategy
  5. 5.5
    Sustaining competitive advantage
  6. 5.6
    Directions for strategy development
    1. 5.6.1
      Market penetration
    2. 5.6.2
      Product development
    3. 5.6.3
      Market development
    4. 5.6.4
      Diversification
  7. 5.7
    Methods of strategy development
    1. 5.7.1
      Internal development
    2. 5.7.2
      Mergers and acquisitions
    3. 5.7.3
      Joint development
    4. 5.7.4
      Strategic alliances
  8. 5.8
    Case discussion on strategic options

6Strategy Evaluation and Choice (6 LH)

  1. 6.1
    Strategy evaluation criteria
    1. 6.1.1
      Suitability
    2. 6.1.2
      Acceptability
    3. 6.1.3
      Feasibility
  2. 6.2
    Portfolio analysis for strategic choice
    1. 6.2.1
      BCG matrix
    2. 6.2.2
      GE nine-cell matrix
    3. 6.2.3
      Hofer's product-market evolution matrix
    4. 6.2.4
      Public-sector portfolio matrix
  3. 6.3
    Functional strategies and policies
  4. 6.4
    Strategic choice of functional strategies and policies
  5. 6.5
    Case discussion on strategy evaluation and choice

7Strategy Implementation and Control (8 LH)

  1. 7.1
    Process of strategy implementation
  2. 7.2
    Organizational structures for strategy implementation
    1. 7.2.1
      Simple structure
    2. 7.2.2
      Functional structure
    3. 7.2.3
      Multidivisional structure
    4. 7.2.4
      Strategic business unit structure
    5. 7.2.5
      Holding company structure
    6. 7.2.6
      Project-based structure
    7. 7.2.7
      Matrix structure
    8. 7.2.8
      Team-based structure
    9. 7.2.9
      Structures for multinational companies
  3. 7.3
    Management system
    1. 7.3.1
      Leadership
    2. 7.3.2
      Motivation
    3. 7.3.3
      Organizational culture
  4. 7.4
    Managing strategic change
    1. 7.4.1
      Diagnosing the change situation
    2. 7.4.2
      Change management
    3. 7.4.3
      Levels of strategic change
  5. 7.5
    Strategy control
    1. 7.5.1
      Strategy evaluation and control
    2. 7.5.2
      Measuring performance
    3. 7.5.3
      Appropriate performance measures
  6. 7.6
    Types of control
    1. 7.6.1
      Operational control
    2. 7.6.2
      Strategic control
  7. 7.7
    Characteristics of effective evaluation and control
  8. 7.8
    Case discussion on implementation and control