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E-Commerce syllabus

IT 2049 units · 25 topicsAcademic year 2083/84
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E-Commerce

9 units

1. Introduction (3 LHs)

  1. Why E-commerce? Introduction to E-commerce
    1. Why E-commerce? Introduction to E-commerce
  2. Unique Features of E-commerce
    1. Unique Features of E-commerce
  3. Types of E- commerce
    1. Types of E- commerce

2. E-commerce Business Models and Concepts (6 LHs)

  1. E-commerce Business Models
    1. E-commerce Business Models
    2. B2C Business Models
    3. B2B Business Models
  2. How E- commerce Changes Business
    1. How E- commerce Changes Business: Strategy, Structure, and Process

3. E-commerce Infrastructure: The Internet, The Web and The Mobile Platforms (6 LHs)

  1. The Internet
    1. The Internet: Technology Background
  2. Internet Infrastructure and Access
    1. Internet Infrastructure and Access
    2. The Web
  3. The Internet and Web
    1. The Internet and Web: Features and Services
    2. Mobile Apps

4. E-commerce Security and Payment Systems (7 LHs)

  1. E-commerce Security Environment
    1. E-commerce Security Environment
    2. Security Threats
  2. Technology Solutions
    1. Technology Solutions
  3. Management Policies, Business Procedures, and Public Laws
    1. Management Policies, Business Procedures, and Public Laws
  4. E-commerce Payment Systems
    1. E-commerce Payment Systems

5. E-commerce Marketing and Advertising Concepts (7 LHs)

  1. Consumers Online
    1. Consumers Online: The Online Audience and Consumer Behavior
  2. Digital Commerce Marketing and Advertising Strategies and Tools
    1. Digital Commerce Marketing and Advertising Strategies and Tools
  3. Online Marketing Technologies
    1. Online Marketing Technologies
  4. Understanding the Costs and Benefits of Online Marketing Communication
    1. Understanding the Costs and Benefits of Online Marketing Communication

6. Social, Mobile, and Local Marketing (6 LHs)

  1. Introduction to Social, Mobile, and Local Marketing
    1. Introduction to Social, Mobile, and Local Marketing
    2. Social Marketing
    3. Mobile Marketing
  2. Local and Location-Based Marketing
    1. Local and Location-Based Marketing

7. Social Networks, Auctions, and Portals (6 LHs)

  1. Social Networks and Online Communities
    1. Social Networks and Online Communities
    2. Online Auctions
    3. E-commerce Portals

8. B2B E-commerce: Supply Chain Management and Collaborative Commerce (7 LHs)

  1. Overview of B2B E-commerce
    1. Overview of B2B E-commerce
  2. The Procurement Process and Supply Chains
    1. The Procurement Process and Supply Chains
  3. Trends in Supply Chain Management and Collaborative Commerce
    1. Trends in Supply Chain Management and Collaborative Commerce
  4. B2B E-commerce Marketplaces
    1. B2B E-commerce Marketplaces: The Selling Side of B2B
  5. Private B2B Networks
    1. Private B2B Networks

9. Case Study

  1. Case Study Requirements
    1. The case study includes studying and preparing a project report on any popular e-commerce web application including its products, features, payment systems etc. Students can also propose a new e- commerce web application for the organization they study during case study. The project can be done in groups with at most 3 members in each group.