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Practicum on Business Plan syllabus

MGT 2387 units · 12 topicsAcademic year 2083/84
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Practicum on Business Plan

7 units

1. Session 1: Introduction and Application of Business Model with Business Plan

  1. Understanding of different business models Use of business model in designing the…
    1. Understanding of different business models Use of business model in designing the business plan Business Plan and its uses Assembling a Business Plan Idea Generation and brainstorming Idea selection Group task: A Real-life case discussion on an entrepreneur's journey.

2. Session 2: Feasibility Analysis, Market Analysis and Strategy Formulation

  1. Feasibility Analysis Market analysis Recognizing opportunities and SWOT analysis of a…
    1. Feasibility Analysis Market analysis Recognizing opportunities and SWOT analysis of a selected market. Formulating strategies based on market analysis. Group task: Conduct a SWOT analysis for their own business or a chosen market.

3. Session 3: Opportunity Mapping and Customer Profiling

  1. Successful customer targeting strategies
    1. Successful customer targeting strategies. Methods to reach target customers effectively. Developing a competitive landscape
  2. Including key competitors
    1. including key competitors
    2. their offerings
  3. Their market share
    1. and their market share.
  4. Group/ Individual task
    1. Group/ Individual task: Develop a customer profile for their business.

4. Session 4: Financial Plan and Analysis

  1. Important Assumptions and Key Financial Indicators Break-even Analysis Projected Profit…
    1. Important Assumptions and Key Financial Indicators Break-even Analysis Projected Profit and Loss
    2. Projected Cash Flow
  2. Projected Balance Sheet
    1. Projected Balance Sheet
  3. Financial Ratios Group/ Individual task
    1. Financial Ratios Group/ Individual task

5. Session 5: Crafting Compelling Business Plan

  1. Structure and components of a business plan
    1. Structure and components of a business plan. Workshop on Writing and refining a business plan Peer Learning - Feedback and improvements. Group/ Individual task: Draft a business plan for their own business or a hypothetical project.

6. Session 6: Pitching and Presenting Business Ideas

  1. Presentation Skills Workshop- Delivery techniques
    1. Presentation Skills Workshop- Delivery techniques. Group Practice - Pitching business ideas. Peer Learning- Constructive criticism and suggestions. Group/ Individual task: Refine their pitch based on feedback.

7. Session 7: Final Presentations and Reflection

  1. Final Presentations - Each participant presents their business development proposal
    1. Final Presentations - Each participant presents their business development proposal. Feedback and questions from the group. Participants reflect on their learning and set future goals.