Entrepreneurship for Hospitality syllabus

Entrepreneurship for Hospitality

• 1 Introduction (6 LHs)

  • Entrepreneurship Concepts and Characteristics
  • Hospitality Entrepreneurship and Start-up Firms
  • New Venture Creation and Development in Nepal
• 2 Developing Business Ideas (4 LHs)

  • Opportunity Recognition and Idea Generation
  • Creativity and Innovation
  • Hospitality Business Ideas
• 3 Growth of Hospitality Firm (8 LHs)

  • Business Growth Stages and Planning
  • Organic and Inorganic Growth
  • Growth Challenges, Barriers, and Models
• 4 Feasibility Analysis (5 LHs)

  • Product and Service Feasibility
  • Market, Organizational, and Financial Feasibility
• 5 Writing a Business Plan Financing Hospitality Firms (5 LHs)

  • Business Plan Preparation and Presentation
  • Hospitality Start-up Funding Sources
  • Financial Management in Hospitality Ventures
• 6 Industry and Competitor Analysis (6 LHs)

  • Industry Trends and Competitive Forces
  • Competitor Identification and Intelligence
  • Competitive Analysis Grid
• 7 Legal and Ethical Dimensions of Entrepreneurship in Hospitality Firms (6 LHs)

  • Ethical Culture
  • Licenses, Permits, and Business Forms
  • Nepalese Legal and Ethical Issues
• 8 Start-up New Business Venture and Marketing Issues (8 LHs)

  • Key Employees, Lenders, and Investors
  • Venture and Debt Financing
  • Market Selection and Positioning
  • Marketing Mix for New Ventures