Strategic Management syllabus
Browse the units
Strategic Management
8 units
1 Introduction (4 LHs)
2 Company Direction (3 LHs)
3 External Environment Analysis (10 LHs)
4 Internal Analysis (5 LHs)
5 Strategic Options and Choice Techniques (10 LHs)
6 Post-formulation and Pre-implementation Phase (6 LHs)
7 Implementation Phase (5 LHs)
8 Strategic Evaluation and Control (5 LHs)
1. Introduction (4 LHs)
- Strategy and Strategic Management
- Strategic Management Model and Formality
2. Company Direction (3 LHs)
- Mission, Vision, and Strategic Intent
- Strategic and Financial Objectives
- Policies and Planning Horizons
3. External Environment Analysis (10 LHs)
- PEST and International Environment Analysis
- Industry and Competitive Analysis
- Porter's Five Forces and Competitor Monitoring
4. Internal Analysis (5 LHs)
- Resources and Competitive Advantage
- Value Chain, Functional, and Resource-based Approaches
- Benchmarking
5. Strategic Options and Choice Techniques (10 LHs)
- Generic and Grand Strategies
- BCG and GE Matrices
- Grand Strategy Selection and Cluster
6. Post-formulation and Pre-implementation Phase (6 LHs)
- Aligning Structure, Leadership, and Culture with Strategy
7. Implementation Phase (5 LHs)
- Functional Plans for Finance, Marketing, HR, R&D, Operations, MIS, and Management
8. Strategic Evaluation and Control (5 LHs)
- Strategic versus Operational Control
- Premise, Surveillance, Implementation, and Special Alert Controls