Interviews and observation

Business Research Methods

• 1 Introduction

  • Research foundations
  • Research approaches and management
  • Qualitative research practice
  • Qualitative methods and credibility
• 2 Literature Searching and Theoretical Framework

  • Literature searching and survey
  • Theory and framework
  • Research problems and hypotheses
• 3 Research Design

  • Research design foundations
  • Design types
  • Design principles and criteria
• 4 Measurement, Scaling and Sampling

  • Variables and measurement scales
  • Attitude scales and measurement quality
  • Population and sampling process
  • Sampling types and errors
• 5 Data Collection and Analysis

  • Primary and secondary data
  • Questionnaires and pilot testing
  • Interviews and observation
  • Data preparation and presentation
  • Descriptive and inferential techniques
  • Statistical tests and hypotheses
• 6 Research Proposal and Report Writing

  • Topic selection and proposal
  • Research reporting
  • APA references and report quality