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Unit 2: Marketing Environment

Unit 1: BBS | Fundamentals of Marketing (MGT 214) | 2083/84Topic 2 of 9
Browse the Fundamentals of Marketing syllabus

Official unit 2: Marketing Environment

Lecture hours: 16

Programme year: Third year | Academic year: 2083/84

Source: TU Faculty of Management revised four-year BBS curriculum, PDF pages 38–40.

The topics below group all distinct syllabus scope of this unit. Hours apply to the whole unit; the official curriculum does not allocate hours or marks to these topic groups.