Home Subjects Fundamentals of Marketing Unit 4: Understanding Buyer's Behaviors Unit 4: Understanding Buyer's Behaviors Unit 1: BBS | Fundamentals of Marketing (MGT 214) | 2083/84 Topic 4 of 9
Browse the Fundamentals of Marketing syllabus 1 unit
1 BBS | Fundamentals of Marketing (MGT 214) | 2083/84 Official unit 4: Understanding Buyer's Behaviors
Lecture hours: 20
Programme year: Third year | Academic year: 2083/84
Source: TU Faculty of Management revised four-year BBS curriculum , PDF pages 38–40.
The topics below group all distinct syllabus scope of this unit. Hours apply to the whole unit; the official curriculum does not allocate hours or marks to these topic groups.
Previous Unit 3: Managing Marketing Information Next Unit 5: Market Segmentation, Targeting, Differentiation and Positioning