Home Subjects Fundamentals of Marketing Unit 5: Market Segmentation, Targeting, Differentiation and Positioning Unit 5: Market Segmentation, Targeting, Differentiation and Positioning Unit 1: BBS | Fundamentals of Marketing (MGT 214) | 2083/84 Topic 5 of 9
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1 BBS | Fundamentals of Marketing (MGT 214) | 2083/84 Official unit 5: Market Segmentation, Targeting, Differentiation and Positioning
Lecture hours: 18
Programme year: Third year | Academic year: 2083/84
Source: TU Faculty of Management revised four-year BBS curriculum , PDF pages 38–40.
The topics below group all distinct syllabus scope of this unit. Hours apply to the whole unit; the official curriculum does not allocate hours or marks to these topic groups.
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