Goodwill and relationships

Unit 5: Building future sales and customer RelationsTopic 1 of 3

Browse the Fundamentals of Selling syllabus

Fundamentals of Selling

11 units

1 Introduction
- Selling foundations and roles
- Sales duties, jobs and qualifications
2 Understanding Sales Process
3 Communication and Transactional Analysis in sales Job
4 Buyer Behavior and buying Process
- Buyers and individual decisions
- Organizational buying and customer knowledge
5 Building future sales and customer Relations
6 Managing Sales force in the organization
- Sales force tasks and design
- Recruitment, selection and challenges
7 Arrangement of Sales Territories
- Territory rationale
- Territory management and account planning
8 Arrangement of Sales Quotas
- Quota foundations and types
- Quota methods and problems
9 International Sales
- Foreign opportunities and buyers
- Difficulties and international sales tools
10 Supervising, evaluating, and controlling Sales and Sales Personnel
11 Project Work
- Project requirement
- Assignment and preparation

On this page

What the syllabus expects

Developing goodwill- meaning and importance
Methods of establishing goodwill
Methods of improving relations with the non- buyers

Goodwill and relationships

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Selling (MKT 250)

Unit 5: Building future sales and customer Relations

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

Explain the scope and key elements of goodwill and relationships.
Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

Developing goodwill- meaning and importance
Methods of establishing goodwill
Methods of improving relations with the non- buyers

Detailed Microsyllabus

Goodwill
1. Meaning and importance.
2. Reliable conduct and fulfilled expectations.
3. Methods supporting trust.
Relationships beyond buyers
1. Maintain professional contact with nonbuyers.
2. Provide useful information without pressure.
3. Evaluate relationships over time.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 97–99.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.