Recruitment, selection and challenges
Bachelor of Business Studies (BBS) — Fourth Year
Subject: Fundamentals of Selling (MKT 250)
Unit 6: Managing Sales force in the organization
Academic Year: 2083/84
Topic Objectives
After studying this topic, students should be able to:
- Explain the scope and key elements of recruitment, selection and challenges.
- Apply the relevant marketing concepts to a defined customer group, market or business decision.
Curriculum Scope
- Recruitment and selection of sales force
- Challenges in sales force and selection
Detailed Microsyllabus
Recruitment
- Select suitable sources and role requirements.
- Reach relevant applicants.
- Communicate expectations accurately.
Selection
- Use job-related evidence and consistent criteria.
- Recognize recruitment and selection challenges.
- Evaluate fit without unfair generalization.
Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 97–99.
Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.