Advertisement elasticity

Advertisement elasticity

Bachelor of Business Studies (BBS) — First Year

Subject: Microeconomics for Business (MGT 207)

Unit 3: Elasticity of Demand and Supply

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of advertisement elasticity.
• Explain the economic reasoning and use appropriate diagrams or relationships in business analysis.

Curriculum Scope

• Concept of advertisement elasticity

Detailed Microsyllabus

1. Advertisement elasticity

   1. Demand or sales responsiveness to advertising expenditure.
   2. Distinguish advertising changes from other demand influences.
   3. Interpret the sign and magnitude of the responsiveness.

2. Business use

   1. Compare additional advertising effort with the resulting demand change.
   2. Consider timing and possible lagged responses.
   3. State assumptions before attributing a sales change to advertising.

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Curriculum reference: Tribhuvan University, Faculty of Management, BBS curriculum with first-year syllabus, PDF pages 17-19.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit lecture hours apply to the whole unit; no separate topic hours or marks are assigned here. The programme subject list identifies this course as MGT 207; the detailed subject heading in the source prints MGT 203.