Business opportunities and market access

Business opportunities and market access

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Small and Medium Enterprises (MGT 256)

Unit 4: SMEs and Market

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of business opportunities and market access.
• Apply the relevant concepts to a defined organizational or venture situation using evidence and stated assumptions.

Curriculum Scope

• Assessment of business opportunities
• SMEs and Market Access
• Local Market

Detailed Microsyllabus

1. Opportunity assessment

   1. Identify customer problems and possible offerings.
   2. Assess demand, competition and resource fit.
   3. Screen opportunities for feasibility and risk.

2. Market access

   1. Explain distribution, information and relationship barriers.
   2. Compare direct and intermediary access routes.
   3. Assess transport, quality and continuity requirements.

3. Local markets

   1. Study customer needs and purchasing conditions in a defined locality.
   2. Estimate attainable demand from stated evidence.
   3. Develop a justified market-entry approach.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 118–120.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.