Skip to content

Consumer markets and behavior

Unit 4: Understanding Buyer's BehaviorsTopic 1 of 3

Browse the Fundamentals of Marketing syllabus

Fundamentals of Marketing

9 units

1 Introduction
2 Marketing Environment
3 Managing Marketing Information
4 Understanding Buyer's Behaviors
5 Market Segmentation, Targeting, Differentiation and Positioning
6 Product, Service and Brands
7 Pricing
8 Marketing Channels
9 Promotion Decision

What the syllabus expects

Consumer markets and consumer behavior
Model of consumer behavior
Characteristics affecting consumer behavior
Consumer buying decision process