Personal selling and public relations
Browse the Fundamentals of Marketing syllabus
Fundamentals of Marketing
9 units
2 Marketing Environment
3 Managing Marketing Information
4 Understanding Buyer's Behaviors
5 Market Segmentation, Targeting, Differentiation and Positioning
6 Product, Service and Brands
What the syllabus expects
- Concept and relevance of personal selling
- Concept and objectives of publicity and public relations