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Logistics and supply chain

Unit 8: Marketing ChannelsTopic 4 of 5

Browse the Fundamentals of Marketing syllabus

Fundamentals of Marketing

9 units

1 Introduction
2 Marketing Environment
3 Managing Marketing Information
4 Understanding Buyer's Behaviors
5 Market Segmentation, Targeting, Differentiation and Positioning
6 Product, Service and Brands
7 Pricing
8 Marketing Channels
9 Promotion Decision

What the syllabus expects

Nature and importance of marketing logistics and supply chain management
Transportation and warehousing
Order processing and inventory management
Customer service