Skip to content

Market targeting

Unit 5: Market Segmentation, Targeting, Differentiation and PositioningTopic 5 of 6

Browse the Fundamentals of Marketing syllabus

Fundamentals of Marketing

9 units

1 Introduction
2 Marketing Environment
3 Managing Marketing Information
4 Understanding Buyer's Behaviors
5 Market Segmentation, Targeting, Differentiation and Positioning
6 Product, Service and Brands
7 Pricing
8 Marketing Channels
9 Promotion Decision

What the syllabus expects

Evaluating market segments
Undifferentiated or mass marketing
Differentiated or segmented marketing
Concentrated or niche marketing
Micromarketing: local and individual marketing
Selecting a targeting strategy