Product decisions
Browse the Fundamentals of Marketing syllabus
Fundamentals of Marketing
9 units
2 Marketing Environment
3 Managing Marketing Information
4 Understanding Buyer's Behaviors
5 Market Segmentation, Targeting, Differentiation and Positioning
6 Product, Service and Brands
What the syllabus expects
- Quality, features, style and design
- Branding and packaging
- Labeling, logos and support services
- Product line and product mix