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Business segmentation

Unit 5: Market Segmentation, Targeting, Differentiation and PositioningTopic 3 of 6

Browse the Fundamentals of Marketing syllabus

Fundamentals of Marketing

9 units

1 Introduction
2 Marketing Environment
3 Managing Marketing Information
4 Understanding Buyer's Behaviors
5 Market Segmentation, Targeting, Differentiation and Positioning
6 Product, Service and Brands
7 Pricing
8 Marketing Channels
9 Promotion Decision

What the syllabus expects

Geographic and demographic segmentation
Operating characteristics and purchasing approaches
Situational factors and personal characteristics