Language and social context

Language and social context

Bachelor of Business Studies (BBS) — First Year

Subject: Business English (MGT 201)

Unit 2: Using the Business language

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of language and social context.
• Use the relevant language and writing techniques in business communication.

Curriculum Scope

• Language, society and culture

Detailed Microsyllabus

1. Language and society

   1. Language variation across social groups and situations.
   2. Register, audience and institutional context.
   3. Expectations affecting appropriate business language.

2. Language and culture

   1. Cultural influences on meaning and politeness.
   2. Sensitivity to different communication conventions.
   3. Adapt messages without relying on cultural stereotypes.

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Curriculum reference: Tribhuvan University, Faculty of Management, BBS curriculum with first-year syllabus, PDF pages 12-13.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit lecture hours apply to the whole unit; no separate topic hours or marks are assigned here.