Style and language functions
Bachelor of Business Studies (BBS) — First Year
Subject: Business English (MGT 201)
Unit 2: Using the Business language
Academic Year: 2083/84
Topic Objectives
After studying this topic, students should be able to:
- Explain the scope and key elements of style and language functions.
- Use the relevant language and writing techniques in business communication.
Curriculum Scope
- Stylistic features
- Functions of language
- Effective language use
Detailed Microsyllabus
Style in business language
- Clarity, conciseness, correctness and appropriate tone.
- Formal and informal styles.
- Consistency of voice and audience orientation.
Language functions
- Informing, requesting, persuading and establishing relationships.
- Match language choices to communicative purpose.
- Revise a message for effective use of language.
Curriculum reference: Tribhuvan University, Faculty of Management, BBS curriculum with first-year syllabus, PDF pages 12-13.
Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit lecture hours apply to the whole unit; no separate topic hours or marks are assigned here.