Press releases and media relations

Press releases and media relations

Bachelor of Business Studies (BBS) — First Year

Subject: Business English (MGT 201)

Unit 5: Business Writing

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of press releases and media relations.
• Use the relevant language and writing techniques in business communication.

Curriculum Scope

• Press releases
• Effective media relations

Detailed Microsyllabus

1. Press-release construction

   1. Purpose, audience and news angle.
   2. Headline, lead, supporting facts and contact details.
   3. Accurate and attributable claims.

2. Media relations

   1. Provide timely, clear and useful information.
   2. Understand journalist needs and follow-up requests.
   3. Maintain consistency between organizational messages and factual evidence.

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Curriculum reference: Tribhuvan University, Faculty of Management, BBS curriculum with first-year syllabus, PDF pages 12-13.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit lecture hours apply to the whole unit; no separate topic hours or marks are assigned here.