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Brochure writing

Unit 5: Business WritingTopic 1 of 6
Browse the Business English syllabus

Business English

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What the syllabus expects

  • Guidelines and instructions

Brochure writing

Bachelor of Business Studies (BBS) — First Year

Subject: Business English (MGT 201)

Unit 5: Business Writing

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of brochure writing.
  • Use the relevant language and writing techniques in business communication.

Curriculum Scope

  • Guidelines and instructions

Detailed Microsyllabus

  1. Brochure planning

    1. Purpose, audience and central message.
    2. Selection and organization of information.
    3. Headings, sections and readable layout.

  2. Brochure writing

    1. Benefits, features and action-oriented wording.
    2. Clear guidelines and instructions.
    3. Review factual accuracy, consistency and reader needs.

Curriculum reference: Tribhuvan University, Faculty of Management, BBS curriculum with first-year syllabus, PDF pages 12-13.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit lecture hours apply to the whole unit; no separate topic hours or marks are assigned here.