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Advertising writing

Unit 5: Business WritingTopic 6 of 6
Browse the Business English syllabus

Business English

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What the syllabus expects

  • Advertisements

Advertising writing

Bachelor of Business Studies (BBS) — First Year

Subject: Business English (MGT 201)

Unit 5: Business Writing

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of advertising writing.
  • Use the relevant language and writing techniques in business communication.

Curriculum Scope

  • Advertisements

Detailed Microsyllabus

  1. Advertising message design

    1. Target audience, communication objective and central appeal.
    2. Headline, supporting copy and call to action.
    3. Features translated into audience-relevant benefits.

  2. Advertising writing practice

    1. Concise, memorable and appropriate wording.
    2. Consistency between text and visual presentation.
    3. Review claims for accuracy and avoid misleading promises.

Curriculum reference: Tribhuvan University, Faculty of Management, BBS curriculum with first-year syllabus, PDF pages 12-13.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit lecture hours apply to the whole unit; no separate topic hours or marks are assigned here.