Department organization and functions

Department organization and functions

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Advertising (MKT 253)

Unit 3: Advertising Department

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of department organization and functions.
• Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

• Organization for the advertising department
• Functions of advertising department

Detailed Microsyllabus

1. Department structure

   1. Compare centralized and decentralized advertising arrangements.
   2. Assign planning, creative, media and evaluation responsibilities.
   3. Explain authority and coordination relationships.

2. Functions

   1. Prepare objectives, budgets and campaign briefs.
   2. Coordinate production, media placement and agency work.
   3. Monitor expenditure and campaign performance.

3. Organizational application

   1. Design a department for a stated business scale.
   2. Allocate responsibilities and approval points.
   3. Identify coordination gaps and remedies.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 106–108.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.