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Assignment and preparation

Unit 11: Project WorkTopic 2 of 2
Browse the Fundamentals of Advertising syllabus

Fundamentals of Advertising

11 units
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What the syllabus expects

  • The subject teachers shall have to discuss with the students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours.

Assignment and preparation

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Advertising (MKT 253)

Project Work

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of assignment and preparation.
  • Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

  • The subject teachers shall have to discuss with the students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours.

Detailed Microsyllabus

  1. Teacher-guided preparation

    1. Discuss possible advertising topics and their feasibility.
    2. Identify available literature and data sources.
    3. Clarify objectives and required project outputs.

  2. Methods planning

    1. Select suitable collection and analysis methods.
    2. Plan sampling, permissions and ethical data handling.
    3. Develop a realistic work schedule.

  3. Allocation and consultation

    1. Use the stated ten lecture hours for the overall guided preparation component.
    2. Do not assign those hours independently to each subtopic.
    3. Revise the proposal using teacher feedback.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 106–108.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.